Growth Marketing Strategy & Trends to Watch in 2021
In addition to redesigning an approach to planning, with budgets in flux and consumer behavior changing seemingly by the week, many CMOs are more or less forced to double down on performance management, stalling proactive, long-term growth planning (47% of CMOs reported ‘company survival’ as a top concern in our 2020 B2C growth marketing report).
So, what happens in 2021? How can CMOs — both in B2C and B2B
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