7 Social Media Marketing Lessons from D2C Brands.

Glossier: on building a socially driven beauty brand. A former styling assistant for Vogue turned her personal beauty blog into one of the most sought-after and celebrated cosmetics company. Now, there’s your idea for a movie! Glossier built its brand on two things – social media and branding. The beauty brand tapped into their audiences’ feedback and crowd-sourced information to build everything from product to packaging and ultimately a socially driven beauty brand.
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