• VEENA RAMAKRISHNAN

So, here’s the thing; organic reach is not dead, but it is declining and harder to achieve. Social feeds are crowded with so much content these days that it’s difficult for paid ads to gain visibility and reach consumers (and just think about how much harder it is for non-paid content then). But does that mean paid ads have nothing to gain here? According to Brian Boland, former VP of Advertising Technology at Facebook: “Paid media on Facebook allows
Read more...