What is Sales Readiness?

The concept of sales readiness is inherently subjective. It involves an internal state of preparedness that’s unique to each seller. Some reps need to get their energy levels up, while others prefer to go into meetings with potential clients feeling cool, calm and collected. One agent might want to spend their last moments before an outreach call poring over company data, but another seller could feel more prepared after stretching and clearing their head. What works for one sales pro won’t work
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