The Confusion of Content Marketing A study to clarify the key dimensions of content marketing

The research onion by Saunders, Lewis, and Thornhill (2009) are used to better understand how the different stages of research methodology are dependent on each other. In this dissertation a similar structure is used, but this model consists of seven different layers, placed in the following order: research philosophy, research approach, research choices, research designs, research strategies, research time horizons, and lastly techniques and procedures. Each layer consists of different research
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