• squarespace

And yet, when the subject shifts ever so slightly to the concept of sales incentives, suddenly little pockets of resistance pop up, with some choosing to hedge on the importance of this sales tool by arguing that it’s superfluous—a useful, but expensive and unnecessary luxury item in the sales process. However, to say that incentives are superfluous for sales is sort of like saying shoes are superfluous for walking. No, technically we don’t need them
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