Marketing Metrics That Matter…and the ‘Vanity Metrics Trap’

VANITY METRICS AREN?T INHERENTLY BAD? It?s not that you shouldn?t pay any attention to vanity metrics; in fact, vanity metrics can be quite helpful in a number of cases. Say you?re just getting started on trying to improve your social media; you?ll definitely want to keep track of your follower counts and the types of posts that are receiving ?Likes? and shares. And if you?re kicking off your paid search efforts,
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