• David McBride
• 15 Sep, 2020

Diversify intelligence sources: A business that receives information from a limited number of static sources is fragile to a myopic view of reality. Business units that aim to understand and cater to customer needs should take care to gather information from quantitative sources (transaction logs, clickstream data, loyalty program participation) as well as qualitative sources (surveys, in depth interviews). An eagerness to understand, though not obsess over, competitors and market
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