Out-Of-Home (OOH) Advertising In 2021
What is OOH Advertising?
Out-of-home advertising, also known as outdoor advertising or out-of-home media, is any type of advertising that people see when they are out and about. The most traditional OOH advertising format is billboards, but beyond that there is street furniture, digital billboards, place-based media (digital signage on gas pumps or in malls), ads on vehicles, and more. While billboards make up the majority of this, OOH can be used to refer to all of these.
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