• Samuel Thimothy

Account-based marketing (ABM) Over the years, account-based marketing (ABM) has gotten one of the popular b2b marketing trends among marketers. And that’s not just because it’s the latest fad. In reality, ABM has proven effective for marketers. What is account-based marketing? Account-based marketing involves creating a personalized marketing strategy for a high-level account or organization. This is especially effective for B2B marketing where sales can run into thousands of dollars.
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