Why do B2B Content Marketing Strategies Fail?

While the B2B community still thrives on word-of-mouth referrals for winning new business, prospective clients – even in the most traditional industries – have learned to turn to digital channels first when they’re looking for someone to solve their problem. Digital channels give open, unobstructed access to what buyers of B2B services prioritize most when judging your fit for their needs – your expertise. This is echoed in our own research
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