• Sujata Biyani

We often heard about the marketing jargon - the 4 Ps, which are the basic ingredients of marketing mix. Now, more and more people are talking about the 9 Ps. What are marketing mix and the 9 Ps? The term ‗marketing mix‘ was coined in the article The Concept of the Marketing Mix written by Neil Borden of Harvard Business School in 1964. It is the planned mix of the controllable
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