• Marin Ištvanić

Many search engines can be used in two equally important ways. The first way is search engine optimization (SEO) that helps companies show unpaid search results. It is the process of optimizing online content so that a search engine shows it as a top result of searches for a certain keyword. Another way is search engine marketing (SEM) that allows marketers to buy inventory in search results. When they are online, besides browsing, users can see various content.
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