Account Based Marketing for Demand Generation

Account Based Marketing, sometimes known as an ABM Marketing Plan, is a B2B lead generation strategy that concentrates sales and marketing initiatives on a clearly defined set of “target accounts.” An ABM marketing plan allows your company to target and generate leads from a predefined list of prospective customers - or existing client accounts - resulting in a much higher ROI than almost any alternative type of B2B marketing campaign. Learn more about how Knowledge Hub Media can help with your
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