How do you build the right tech stack for your ABM programs?

Brandon Redlinger asked Dave Lewis, CEO of DemandGen, "How do you build the right tech stack for your ABM programs?" Dave outlines 3 key things to consider when building your tech stack. For a deeper dive into this topic, join Jon Miller, CEO of Engagio, and Dave Lewis, CEO of DemandGen, for The Future of ABM webinar mission #2: Evolving Your Martech Stack for Account Based Marketing.
Read more...

;