• PHILIP KOTLER

In 1997, eBay recruited Meg Whitman to become the company’s CEO. Whitman had worked at Disney and Hasbro, but was not an Internet junkie. She had degrees from Princeton and Harvard and brought with her a marketing background built on a commitment to customer satisfaction. When Whitman took over, the company had only $49 million in merchandise sales. She helped the company go public in 1998.
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