• Mitch Duckler

According to a recent study by IRI, private label growth in 2013 significantly outpaced the industry average growth rate (4.1% to 2.8%). Private label CPG now accounts for over 17% of multi-outlet unit sales, and enjoys a nearly 22% unit share in the grocery channel. Impressively, this trend has continued even as the U.S. economy has shown signs of emerging from deep recession
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