What is PPC or Pay Per Click in Digital Marketing?

PPC, or Pay-Per-Click. First, let me just very briefly describe what it is. You probably already know how search engines work and how #SEO​ can help your website get a better ranking, right? Well, sometimes even the best SEO strategy is just not enough. The keyword you want to optimize for could be facing some really tough competition and you are simply unable to make it to the top results.
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