2017 State of Account-Based Marketing

While it’s true that last year, account-based marketing gained significant name recognition within B2B marketing circles, 2016 may have been most aptly named The Year of ABM Proof of Concept. With the sky-high promise of account-based (AB) effectiveness, many organizations launched their first AB initiatives last year, tentatively chasing gaudy ROI statistics into the beginning of 2017. And many more organizations that hadn’t yet embarked
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