• Dave Rigotti

We spend a considerable amount of time aligning on what accounts we should be targeting with marketing and outbound efforts. There are a few factors that could be its own blog post, such as company-wide initiatives to move into a new market (industry, region) but at its core, here’s how we align on accounts. First, we use Mintigo to generate an account fit score for all of the prospects in our database. Account-based marketing is all about being specific, so we intentionally do not want to mark
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