• neilpatel

Today, advertising has given way to marketing, but it’s the same old game. While it’s easier than ever before to attract and close one-off clients, big agencies need big accounts to survive because they’re the only ones able to pay agency rates. Back then, courting and keeping big accounts was a delicate affair. Copywriters, art directors, and account execs huddled in small meeting rooms to map out key stakeholders for each account. Personalized proposals were painstakingly crafted over several
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