• Yasser Ahmad

The global trends in digital advertising According to the eMarketer report in April 2017, paid media advertising outlays worldwide will increase by 7.3% in 2017 to $583.91 billion. Growth will be roughly on par with previous estimates, and spending will rise steadily throughout the forecast period, driven by increased investments in the e-commerce industry and mobile ads. Digital will remain the fastest growing medium with 14% in 2017.
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