Account Based Marketing 101: How to Get Started & Succeed | Engagio
ABM is hot, but there's a lot of noise right now. How do you break through to really understand what ABM is all about, and get started?
Join Jon Miller, CEO of Engagio (previous co-Founder of Marketo), in this presentation to understand:
What works (and doesn't) in ABM
The new metrics to use in an ABM strategy
The first things you need to do to get started
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