• Lara Nour Eddine
• 13 Apr, 2021

Every buyer looking for your products and services is on their own journey, from knowing they need a product to actually purchasing it. As a marketer, it’s up to you to create the right messaging for each stage of their journey that will resonate with them and nurture them toward their decision. Beyond thinking about the buyer’s journey, you must take into account that there are different types of people buying your products and services. These are known to marketers as buyer personas.
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