HSBC’s Head of Marketing Performance on data democratisation and data lineage mapping

At the Festival of Marketing, Alison Hanrahan, Head of Marketing Performance and Enablement at HSBC was in conversation with Jonathan Beeston, EMEA Product Marketing Director at Salesforce. Beeston put the challenges for marketers working with data into context by sharing some findings from Salesforce Datorama’s recent Marketing Intelligence Report, a survey of 1,000 marketers globally on data and analytics practices.
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