6 Ways to Actually Track Social Media ROI
By tracking your website visitors by source, you’ll be able to see how many people are engaging with your brand from specific social sources. This tells you if your social content is turning your audience into website visitors (who you can also retarget later). At DigitalMarketer, we have social sources like Facebook, Instagram, and Twitter.
Using Clicks to Website Source, we can determine which social channels are giving us the highest clicks and assume we’ll be able to get the most amount of
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