• demandbase

Account-Based Marketing has gotten a lot of media attention lately, and 2016 is the year we’ll start to see a lot more B2B marketers executing on this critical trend. But before you can execute a full scale ABM program, you’ll need a plan to identify, market and measure your target account list – the companies with the most potential to your business. In the infographic below, we outline three easy steps to building an Account-Based Marketing strategy.
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