• ~Brian Stone

Does this sound like something you or your boss would say? If so, this book is for you. When I meet company owners for the first time and tell them that I run a B2B strategy and marketing business, I often hear statements like the one above. Many B2B leaders have had bad experiences with marketing and many others have no experience at all. As a result, they’re skeptical about marketing and feel it isn’t relevant to their business, or that it’s too complicated to bother with.
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