The Marketer’s Guide to Account-Based Marketing
Before we dive into the details, let’s iron out exactly what
“account based marketing” means.
Account based marketing takes an uber-personalized approach
to marketing and sales. Often abbreviated to ABM, you focus
on a handful of high-quality accounts (or companies), and
deliver messages that are personalized to them — rather than
creating more generic messages that attract large numbers of
individuals and thereafter begin targeting your ideal customers.
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