Uncovering how LinkedIn powers ABM
LinkedIn has quickly become a must-have tool for B2B marketers.
But why? If 2020 has taught us anything, it’s that staying connected has never been so important - and that’s just as true in business as it is at a personal level. The lines aren’t as rigid any more.
As a result, more emphasis is being placed on professional social channels like LinkedIn, to recreate that human experience, network, and build an authentic online relationship with your customer, peers and prospects.
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