3 Ways to Maximize Event ROI with Account-Based Marketing

It’s a no brainer that marketers often express their scepticism about the event marketing process as a whole. How do you get the most out of your event marketing investment? How do you build a successful event promotion strategy? How do you ensure your event shall be trending? The questions are endless. If you’re like many B2B organisations, you’re investing a great deal of money into event sponsorships, event promotions, booths, speaking gigs, travel, and more. You want to make sure you’re get
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