Why Customer Success Begins with Marketing

Customer success often takes up where sales and marketing leave off, ensuring that the customer knows how to use the product to their best advantage. They also take on the daunting task of deepening and broadening the customer’s engagement with tools. A great customer success team and strategy can turn users into advocates. Customer success teams can’t do this alone, however. Although CS supports those final steps in the buyer’s journey that are crucial for business growth, the seeds for custome
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