• Brianna Watts
• 14 Jun, 2017

In the B2B space, best-in-class customer success departments have always been focused on the account rather than than individual. Now that account-based marketing (ABM) is becoming the new normal, marketing departments are finally catching up. No matter what you call it — account-based marketing, account-based everything, account-based engagement, and so on — the focus remains the same. B2B companies need to rally their entire sales, marketing, and customer success teams to turn best-fit accoun
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