• Nipul Chokshi

Account based marketing (ABM) hinges on sales and marketing identifying and aligning on the accounts and contacts to pursue, and then engaging those accounts with relevant and personalized messages and offers. Needless to say, segmentation is the cornerstone for driving ABM engagement. There are different types of segmentation you need to do to achieve this. Are you trying to target net new prospect accounts or customers? What about early stage, “non-engaged” prospects, or prospects with open l
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