• B2B Marketing

What’s worse, the real, tangible and practical benefits of AI in a B2B marketing capacity are stubbornly obscure. Sure, there’s lots of talk about AI’s potential to transform B2B, and enable better, faster, stronger results, but besides the often unsubstantiated claims of bandwagon jumping vendors, actual evidence of this remains fragmented at best, outright elusive at worse. As a result, the hype (both negative and positive) is
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