B2B vs B2C Marketing (What Are The Differences?)

In the red corner we’ve got the overly emotional, benefit driven, impulse-buying, often imitated but never replicated B2C marketing. And in the blue corner we’ve got highly rational but oh-so-boring, features driven, logical and rational, and takes forever to make a decision B2B marketing. Both have a time, and a place, and that time and place is here, and now.
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