• pardot
• 17 Dec, 2019

Ever wish you could see the future? Well, with AI, you can get pretty close. AI can serve as a crystal ball of sorts, analyzing past behaviors and patterns to predict a prospect’s future behavior. You can know what a lead’s most likely next step is, so you can act accordingly. If AI identifies that, based on past behaviors, a customer is about to drop off and stop engaging, maybe it’s time to reach out individually to them to keep them on a successful customer journey. Or, maybe they’re close t
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