• Caoimhe Gaskin
• 23 Feb, 2021

One thing is clear: this market is HUGE. Research from Gartner, conducted before the pandemic in 2020, showed that marketing technology continued to be one of the largest portions of a company’s total marketing budget (26% on average). Despite the economic disruption caused by COVID-19, marketing leaders were initially defiant, believing their martech budgets would emerge unscathed from the crisis; by late 2020, 66% of marketing leaders expected moderate to severe cuts.
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