Annual B2B Marketing Data Benchmark Report
And I couldn’t be happier about bringing the combined technology and data assets of our two organizations to B2B marketers
globally. As you will see further on in this report, 2014 was a banner year for the marketing technology space. B2B marketers
everywhere leaned in to embrace these technologies and continue the evolution towards data-driven marketing principles. I
saw it with our customers – and with our own internal marketing practices.
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