HEADLESS COMMERCE: 9 WAYS API-BASED ECOMMERCE CAN HELP DRIVE SALES
When shoppers start their purchase on a desktop at home, then finish it on their phone in the subway, they expect a consistent, seamless experience.
Headless architecture empowers retailers to deliver that unified experience at every point of contact via one platform that centralizes all client information and provides a comprehensive API layer that enables developers to weave commerce into any customer experience
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