How 360-Degree Views Can Help Get You the Most From Customers

What is a 360-degree customer view? The single customer 360-degree view provides full visibility into a contact or account’s business relationships. These contact details include more than just names and numbers but also contextual details highlighting buying behavior. Also known as a single customer view, the 360-degree view centralizes customer data to provide access across every department. Sales reps, execs, and marketers have a singular record for every contact
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