• Allie Decker

A sales strategy informs how your sales team positions your company and its product(s) to target your customers in a meaningful, differentiated way. Most strategies involve a detailed plan of best practices and processes set by management. The most important component of choosing and implementing your sales strategy is your customer. For this reason, a sales strategy shouldn't be a one-size-fits-all. Every customer is different; therefore, different organizations should draw up and implement d
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