Organic Search Improves Ability to Map to Consumer Intent:

BrightEdge Research found that Organic and Paid Search dominate websites’ traffic in 2019 - 68% of all trackable website traffic is sourced from Organic and Paid Search, vastly exceeding all other channels, including Display and Social Media. The Organic Search figure at 53% is up from the 51% found in the 2014 research, the first year that BrightEdge Research conducted the analysis.
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