• mckinsey

In early January, our main concern was choosing where to go with our families to celebrate the Lunar New Year. Then, just a few days before the holiday began, the announcement of a lockdown in Wuhan threw all our plans into disarray. The outbreak of the COVID-19 pandemic changed life as we knew it literally overnight. Measures to contain the spread of the novel coronavirus drastically altered the way consumers behaved and how companies ran their
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