A Strategic Guide to Lead Generation using Pay-Per-Click Search Engine Marketing with Google Adwords
When you need results quickly
When you’re in a heavy competitive environment
When your website is not optimized for search engines (Need
SEO)
When you want to test keywords, messages, and calls-toaction
When you wish to complement SEO efforts by increasing
visibility if your site is not optimized for certain keywords
When you need to grow sales, revenue, and market share
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