• marketingsherpa

Management Cost-Cutting B-to-B marketers didn't leap into online marketing largely before their B-to-C peers did because they are early adopters who thought it was awfully neat. They leapt in order to save their jobs. In the dark days of late 2000 through 2002, nearly every B-to-B marketer we spoke to was focused on a single goal: to get more leads at a lower cost. Management was sure that marketing costs were too high; a marketer who kept his or her job was one who showed how much money they
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