• Ruhi Van Andel
• 08 Apr, 2021

Personalization in digital marketing is an incredible tool that’s consistently proven to improve campaign results if executed in an engaging, authentic manner. This article explores how looking at things from the customer’s perspective could be a game-changer in your digital marketing strategy. Most of us who existed in the analog world may recall a time when the video store guy knew our name, and possibly even our snack of choice as we’d rent Ghostbusters for the 4th time. That’s what we call
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