• albacross
• 29 Jan, 2019

Search plays an integral role in reaching B2B buyers, with 62% of B2B buyers saying that a web search was one of the first resources they used when starting their buying journey. Even though B2B buyers are clearly using search engines to research products and services, paid search in the B2B space suffers from many challenges, as noted above. Here’s a summary of what you’re up against:
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