What Is Product Marketing? A 2021 Guide & Definition
product marketing is a culmination of the tasks that happen before, during, and after launching a product. The process includes product positioning, pre-launch, launch, post-launch, and analytics. Most products can’t be launched to an audience and take off with little to no effort. Instead, a marketing team is usually responsible for everything that happens behind the scenes to ensure a successful launch and product appeal. That all happens through product marketing.
Read more...