How to Host a Wildly Successful Weekly Marketing Call

Simply put, a scorecard shows the vital signs of the marketing department and how marketing relates to sales. The scorecard should show performance indicators such as: Marketing spend by channel Marketing results by channel (CPC, CPL, CPS/CPA, ROAS) Email metrics (sends, open rates, CTR, sales) If it’s appropriate in your organization, add in other supporting metrics, such joint venture outcomes, SEO keyword position changes, etc.
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